The Senior Director will lead strategic direction across all media channels including paid social, paid search, video, programmatic, among others, while providing vision and leadership for their team. The ideal candidate demonstrates thought leadership in media innovation, can translate performance data and industry trends into actionable strategies, and inspires teams to exceed client expectations.

Support our performance marketing strategy to drive significant growth as a Google Ads expert. Own impactful campaigns and directly contribute to our continued success in a rapidly evolving market while learning from an experienced Performance Marketing team. Leverage data to fuel innovation and make a tangible difference, improve effectiveness, and find the best advertising channels.

The Growth Marketing Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation, creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns.

The Paid Search Director manages a team and elevates the department's search strategy, activation and thought-leadership. This individual understands how paid search plays into the broader media ecosystem. This leader sets the practice vision and inspires the team to drive growth, develop a roadmap, and facilitate growth.