As a data-driven performance marketer, scale Help Scout’s paid marketing channels. Manage and optimize always-on campaigns, experiment with new paid channels and collaborate to enhance organic acquisition. You'll define, track and report out on key performance indicators and provide insights and recommendations to leadership.

Develop and execute a comprehensive omnichannel marketing strategy to drive product adoption and brand awareness. Own and manage social media marketing, including content creation, engagement, and paid social campaigns. Plan and execute email and SMS marketing campaigns, leveraging segmentation and automation tools to maximize reach and engagement.

Set up our marketing automation software (RCFX) on clients websites, consult with internal team to deploy Google Analytics/Google Tag Manager (GTM) on client websites. This role also includes auditing and making implementation changes to Analytics and Tag Management accounts and interpreting data to make recommendations. The Content Integration Specialist role is NOT a client-facing position.

We are seeking a dynamic Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners. Responsibilities include designing, implementing, and optimising paid search, social, and retargeting campaigns. You will analyze campaign performance, forecast spending, collaborate with creative teams, and foster positive relationships with internal teams and external agencies.

Support revenue growth by optimizing digital journeys at the top of the funnel and increasing data-informed decisions. Responsible for getting into the weeds of our digital TOFU user journeys to generate more inbound leads. Support the acquisition of new MQLs by ensuring our website is set up for SEO success, introducing Conversion Rate Optimization (CRO) activities, and building out our paid acquisition strategy.

As a Digital Marketing Trainee, you will work closely with our digital marketing team to assist in the development and implementation of marketing strategies. You will gain practical experience in various aspects of digital marketing, including content creation, social media management, SEO, SEM, email marketing, and analytics.