As a CRM Lifecycle Manager at Envato, you’ll take our email marketing to the next level. You’ll lead a team of three specialists, own the email marketing roadmap, and drive a data-led approach to customer acquisition and retention. You’ll be responsible for the strategy, execution, and continuous optimisation of our CRM programs—focused on boosting customer engagement, retention, and lifetime value. You’ll play a key role in shaping high-impact, personalised customer experiences that reflect Envato’s tone and values.
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You will be the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between. You are an expert in developing and executing marketing plans centered around customer acquisition and retention.
Reporting to the Retention & Loyalty Manager, the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building, testing, documenting, and deploying campaigns across CRM platforms, ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations, maintain campaign documentation, and manage key marketing data inputs and outputs.