Lead the execution and optimization of all paid digital campaigns across Google Ads (including LSAs), Meta, and YouTube.
Own the corporate website and landing page ecosystem; optimize for UX, speed, and conversion rate (CRO).
Supervise external digital agencies, holding them accountable for scope, timelines, budget pacing, and lead quality.
Results Roofing is a premier residential roofing company based in Dallas, TX. They have grown faster than any other roofing company in the country, generating multi-million-dollar growth in less than two years. Their ownership, sales, and operations team are comprised of individuals with diverse and unique backgrounds with a drive to cultivate more for their families, their personal legacy, and their team.
Own full P&L for Australia, driving MER, CAC, contribution margin, and customer acquisition.
Lead acquisition across Meta, TikTok, AppLovin, and Google, optimizing channel mix, budgets, tests, and scaling decisions.
Adapt global playbooks to the Australian market, ensuring all creative, copy, pricing, partnerships, and digital touchpoints resonate locally.
Nysonian builds the next generation of global lifestyle brands, inspiring how people travel, move, and live. With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, they’re shaping the brands that will define the next decade.
Lead paid media channels with a focus on high-intent acquisition and efficiency.
Build, maintain, and optimise the full tracking and analytics stack.
Run structured experimentation across landing pages, funnels, UX flows, and pricing.
HyperionDev is a provider of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. They integrate tech education with human mentorship and expert code review powered by a workforce in Southern Africa, lowering the cost of accessible education in technology.
Own the execution and optimization of top-of-funnel demand generation across multiple channels.
Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.
Wealthsimple's mission is to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with 3+ million users who trust them with more than $100 billion in assets.
Own and implement the strategy for App Store Optimization (ASO) for our core brands across both the Apple App Store and Google Play Store to maximize organic downloads and increase overall visibility for key search terms.
Design, execute, and analyze A/B and multivariate tests for mobile conversion flows, from initial landing pages to final sign-up, to improve acquisition efficiency and quality.
Identify and implement product-led growth (PLG) initiatives that leverage the core product experience to acquire and activate new customers, such as referral loops and viral mechanics.
They are a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents.
Build and run marketing strategies that support real business goals.
Write copy for ads, landing pages, and funnels that sounds human and sells.
QA landing pages like a detective: checking UX, flow, and functionality.
Foxelli Group is building more than e-commerce brands; it's building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Our D2C brands reach millions and generate over $20M annually.