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North America 4w PTO

  • Own the execution and optimization of top-of-funnel demand generation across multiple channels.
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.

Paid Media B2B Fintech SaaS CRO

20 jobs similar to Manager, Demand Generation (B2C Lead Generation)

Jobs ranked by similarity.

US

  • Lead demand strategy across active capital raises and portfolio inbound programs
  • Guide TOFU acquisition for new investors and buyers, plus retargeting and lifecycle management
  • Set and manage performance expectations across raises tied to ROAS, pacing, and lead quality

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements for their clients. They have a collaborative, high-energy culture where your voice is valued.

US Europe Unlimited PTO 11w maternity

  • Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels to increase brand visibility and generate pipeline.
  • Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams to coordinate campaign planning, manage deliverables, and align on key performance metrics.
  • Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact.

Vanta helps businesses earn and prove trust by monitoring and verifying security continuously. They empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

North America Unlimited PTO

  • Own end-to-end performance of our paid media program, focusing on LinkedIn and new channels.
  • Drive growth in paid-sourced pipeline by optimizing targeting, messaging, creative, and budget.
  • Translate platform data and customer insights into creative briefs for high-performing ads.

CoLab helps mechanical engineering teams bring life-changing products to the world sooner with AI and collaboration software. They serve advanced manufacturing companies and foster better, faster design iterations for product development teams.

Oceania

  • Plan and execute multi-channel demand generation campaigns.
  • Collaborate with Sales and Marketing teams to ensure campaign alignment.
  • Analyze campaign performance, measure ROI, and make data-driven recommendations.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly. They identify top-fitting candidates and share the shortlist with the hiring company.

US

  • Define and scale LaunchDarkly’s digital demand strategy across all paid digital channels, organic search, AI-driven discovery, and digital analytics.
  • Translate company and GTM strategy into integrated digital plans that drive predictable pipeline and revenue growth.
  • Direct all paid digital channels and spend, including paid search, paid social, display, YouTube, PPL, and emerging platforms.

LaunchDarkly's platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. At LaunchDarkly, we believe in the power of teams and we're building a team that is humble, open, collaborative, respectful and kind.

$150,000–$180,000/yr
US

  • Own and execute multi-channel strategies to drive qualified pipeline.
  • Lead paid acquisition programs and ensure smooth lead routing and attribution.
  • Collaborate with Sales and BDR teams to craft outbound messaging.

ChartHop is an HR technology platform that brings together headcount planning, employee engagement surveys, compensation planning, performance management, and HRIS into one powerful product. They are a privately funded, VC-backed company backed by a16z with ~55 employees across the US working remotely, valuing moving quickly, optimism, inclusion, and transparency.

US Unlimited PTO 2w maternity

  • Own the day-to-day management of paid digital campaigns.
  • Execute inbound demand programs, including landing pages and conversion flows.
  • Maintain a consistent reporting cadence that provides clear visibility into channel and campaign performance.

Path Robotics is building the future of embodied intelligence with AI-driven systems that enable robots to adapt, learn, and perform in the real world. They are closing the skilled labor gap and transforming industries with a team of intelligent, humble, and driven people.

Canada

  • Lead the strategy and execution of pipeline-generating programs and campaigns.
  • Design, launch and optimize lifecycle and nurture programs across the full funnel.
  • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals.

Intiveo is a leading patient engagement platform, trusted by 15,000+ practitioners to build relationships with 18 million patients. Their mission is to elevate patient experiences by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

Europe

  • Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring we meet our cost-per-customer targets.
  • Improve efficiency, optimize channel mix and budgets; work together with our Data team to improve data insights and decision making.
  • Continuously experiment within existing and new channels to address underserved user groups and drive growth and efficiency.

FINN is an independent platform for car subscriptions from over 30 brands, offering a carefree service that handles insurance, financing, registration, taxes, and maintenance while offsetting the carbon footprint of every vehicle. Founded in Munich in 2019, FINN aims to positively impact people, organizations, and the planet through frictionless mobility.

North America

  • Act as the regional expert for demand generation and growth marketing, working in close partnership with Sales to drive pipeline and revenue.
  • Lead the development and activation of regional acquisition and growth campaigns aligned to agreed pipeline and growth targets.
  • Track performance across campaigns, analyze results, and use insights to continuously optimize programs and improve impact.

Mambu is a leading SaaS cloud banking platform, on a mission to make banking better for a billion people. They offer exciting career opportunities and help shape the future of financial services, with a vibrant culture.

US 4w PTO

  • Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts.
  • Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives.
  • Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts.

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. They provide rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation.

US 12w maternity 12w paternity

  • Own Yondr’s end to end growth strategy across all business segments.
  • Develop integrated growth plans that align paid, organic, website, email, and social into a unified funnel.
  • Analyze campaign performance and implement data-driven improvements

Yondr creates phone-free spaces for artists, educators, organizations and individuals around the world. Their mission is to create spaces where genuine connection, focus, and creativity can flourish in the absence of technology.

US

  • Develop and implement end-to-end demand generation strategies across various software solutions.
  • Design and manage integrated marketing campaigns to generate leads and nurture prospects.
  • Leverage data analytics tools to evaluate campaign performance and identify growth opportunities.

Jobgether is a platform that connects job seekers with relevant opportunities using AI-powered matching. They focus on ensuring applications are reviewed quickly and fairly, and they provide a shortlist of top candidates to hiring companies.

$100,000–$140,000/yr
US

  • Scale multi-channel Google paid media campaigns.
  • Lead cross-channel growth strategies and build playbooks.
  • Maximize down-funnel value and advertiser quality metrics.

Launch Potato is a digital media company that connects consumers with leading brands through data-driven content and technology. They have a remote-first team spanning over 15 countries and have built a high-growth, high-performance culture.

Americas Europe Asia

  • Plan, launch, and optimize global paid media campaigns across various platforms.
  • Build and execute ABM-style campaigns using target account lists from Salesforce.
  • Manage budget pacing and performance across channels with focus on efficient pipeline generation.

Cloudbeds is transforming the hospitality industry with its intelligent platform that powers properties across 150 countries. They are a remote team of 650+ employees that values innovation and travel, and they have received numerous awards for their technology and workplace culture.

US

  • Own the strategy for non-paid and hybrid demand generation, focusing on pipeline creation.
  • Design and execute scalable growth plays across events, partnerships, social, and earned media.
  • Build and manage a portfolio of revenue-relevant partnerships to activate sales opportunities.

Social Plus is redefining social networking by providing brands with the technology to deliver curated, engaging, and privacy-first social experiences within their apps. Headquartered in London, they power in-app communities for millions of end-users and hundreds of brands globally.

$48,850–$164,800/yr
US Unlimited PTO

  • Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies.
  • Own and continually refine the US SMB marketing strategy, ensuring a clear, localized plan that effectively reaches target audiences and aligns with overarching commercial objectives.
  • Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation.

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. They make it possible for businesses of all sizes to recruit, pay, and manage international teams and encourages every member to bring their talents, experiences and culture to the table to help them build the best-in-class HR platform.

$101,066–$126,333/yr
US

  • Develop and execute digital performance marketing strategy.
  • Oversee campaign planning, budgeting, implementation, and optimization.
  • Utilize analytics tools to monitor performance and refine digital strategies.

Cortica is a rapidly growing healthcare company with 24 locations across 8 states, pioneering a unique, multi-specialty approach to treating children with autism. Their care model brings together clinicians from a range of disciplines to design and deliver comprehensive care to children.

US

  • Developing demand gen and media strategies, identifying priority audiences, and understanding media behavior.
  • Leveraging insights and analytics to optimize strategies and communicate channel performance effectively.
  • Collaborating with sales and client success teams to ensure campaign concepts and executions align with planned media strategy activations.

INFUSE helps its clients with media solutions. They value humans and believe every human deserves undivided attention from another human.

North America 4w PTO

  • Partner with R&D and marketing leadership to accelerate the growth of Wealth Management offering.
  • Develop the product’s value prop and our right to win in the category; build the product narrative.
  • Identify growth opportunities and work with a cross-functional team to bring marketing campaigns to market.

Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are the largest fintech company in Canada, with over 3+ million users who trust them with more than $100 billion in assets.