Head of Growth & Demand Generation

Core Mandate:

• Increase qualified pipeline and deal velocity through creative demand generation initiatives.
• Success is measured on pipeline impact and revenue contribution.
• Own the strategy for non-paid and hybrid demand generation with clear focus on pipeline.

Events & Field Marketing:

• Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives.
• Shift execution away from booth-led tactics toward deal-driven, meeting-first event motions.
• Define and track clear ROI frameworks per event, including pipeline targets.

Partnerships & Ecosystem:

• Build and manage a portfolio of revenue-relevant partnerships.
• Design repeatable co-marketing and co-selling motions with partners.
• Work closely with Sales to activate partners into real opportunities.