Demand Generation Lead

About the Role:

• Own the campaign calendar across quarters, prioritizing campaigns based on ICP focus and sales needs.
• Design and execute targeted campaigns for agencies, developers, and mid-market buyers.
• Lead end-to-end execution of campaigns across paid media, email, content, landing pages, and webinars.

Key Responsibilities:

• Partner closely with Sales to translate campaigns into action.
• Design campaigns with clear pipeline goals and success metrics.
• Manage timelines, dependencies, and stakeholders across multiple campaigns.

What You'll Work On:

• Build and launch a quarterly campaign calendar aligned to Pressable’s highest-priority ICPs and sales needs.
• Run segmented demand and ABM-style campaigns focused on qualified pipeline creation.
• Lead a competitive campaign targeting priority win opportunities.