Principal Demand Generation Marketing Manager

Deel

Benefits

Job Description

CAMPAIGN STRATEGY & FORECASTING:

  • Set quarterly campaign strategy across Deel’s product lines and buyer segments.
  • Own campaign strategy, spend allocation, and performance optimization.
  • Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets.

EXECUTION & OPTIMIZATION:

  • Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets.
  • Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager.

ANALYTICS & REPORTING:

  • Partner with RevOps and Analytics to interpret campaign and pipeline data, identify insights, and drive optimization (SRLs → SQOs → pipeline).
  • Track and improve efficiency metrics (cost per SQO, pipeline ROI).
  • Support with dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership.

About Deel

Deel is the all-in-one payroll and HR platform for global teams, aiming to unlock global opportunities. A globally distributed company with 7,000 employees across 100+ countries, Deel fosters a connected and dynamic culture that drives continuous learning and innovation.

Apply for This Position