Principal Demand Generation Marketing Manager

CAMPAIGN STRATEGY & FORECASTING:

• Set quarterly campaign strategy across Deel’s product lines and buyer segments.
• Own campaign strategy, spend allocation, and performance optimization.
• Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets.

EXECUTION & OPTIMIZATION:

• Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets.
• Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager.

ANALYTICS & REPORTING:

• Partner with RevOps and Analytics to interpret campaign and pipeline data, identify insights, and drive optimization (SRLs → SQOs → pipeline).
• Track and improve efficiency metrics (cost per SQO, pipeline ROI).
• Support with dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership.