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Campaign Management
ABM & Full-Funnel Demand Generation:
- Own the strategy and execution of ABM programs for a focused list of strategic accounts.
- Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
- Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
Digital Marketing and Reporting:
- Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
- Improve website conversion paths, landing pages, and personalized account experiences.
- Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
Overstory
Overstory is using AI and advanced satellite imagery to pinpoint and prioritize vegetation risks. Their team spans the Americas and Europe, with 100 employees committed to climate action, and the belief that technology should be a force for good.