Job Description
This role involves developing and executing integrated demand generation campaigns across multiple channels like email, webinars, ABM, digital advertising, events, and content syndication to drive awareness, engagement, and pipeline growth. In this role, you'll co-own the webinar program by partnering with content marketing, leading promotion, execution, and post-event follow-up. You will oversee a direct report focused on ABM initiatives, optimized email nurture journeys, and digital advertising.
Responsibilities include analyzing campaign performance, delivering actionable insights, and continuously testing and iterating to improve ROI and efficiency. You will partner with Commercial Optimization Team on more sophisticated attribution frameworks and ensure accurate attribution, lead tracking, and reporting on campaign performance. The role requires to stay on top of industry trends and MarTech to identify new channels, technologies, or tactics to enhance demand generation efforts.
About Virta Health
Virta Health is on a mission to reverse metabolic disease in one billion people through innovations in technology, personalized nutrition, and virtual care delivery.