Virta Health is on a mission to reverse metabolic disease in one billion people through innovations in technology, personalized nutrition, and virtual care delivery. They have raised over $350 million from top-tier investors and partner with health plans, employers, and government organizations.
Manage the end-to-end client lifecycle for strategic employer clients, driving retention and satisfaction through proactive, data-informed account management.
Prepare and deliver persuasive business reviews leveraging clinical outcomes, engagement data, and ROI analyses to influence executive decision-making.
Lead renewal negotiations and upsell contracting, guiding stakeholders toward mutually beneficial terms.
Own the growth marketing blog from ideation through research, writing, editing, publishing, performance analysis, and ongoing optimization.
Define and manage a monthly and quarterly web content calendar that supports integrated marketing campaigns, growth enablement, SEO/GEO/AEO initiatives, and creative testing.
Conduct SEO and LLM user research to identify content opportunities, search intent, audience questions, competitive gaps, and ways to help prospective members evaluate Virta as their metabolic health solution.