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As the Demand Generation Manager, you will be responsible for:
Campaign Strategy: Develop and execute vertical-specific marketing strategies to increase penetration in the healthcare provider segment.
Sales Partnership: Work closely with the sales team on account prioritization, messaging, and outreach.
Content Creation: Collaborate with the marketing team to build personalized assets and content.
Additionally the job involves:
Performance Measurement: Set aggressive goals, measure campaign performance, and provide actionable insights.
Tech Stack Utilization: Leverage Hubspot, Webflow, and LinkedIn Sales Navigator.
Event Planning: Plan and execute events and webinars.
The ideal candidate:
Experience: Possesses 3+ years of B2B demand generation experience.
Technical Skills: Has hands-on experience with HubSpot and LinkedIn Sales Navigator.
Personal Traits: Is dependable, empathetic, and has a strategic mindset.
Freshpaint
Freshpaint helps healthcare marketers promote access to care and safeguard patient privacy at the same time through a data governance layer to make web analytics tools HIPAA-compliant.