Lead user acquisition efforts across paid social channels for both web and app platforms. Responsible for scaling digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. Design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
Driven, analytical, and results-obsessed Paid Social expert to join our Global Performance Marketing team, you’ll take existing paid social programs (Meta, LinkedIn and others), refine what’s working, overhaul what’s not, and build a channel that consistently drives high-quality B2B leads and MQLs at scale. This is a hands-on role; a go-getter who loves data, thrives in autonomy, and wants to scale meaningful campaigns at a global level leveraging automation.
In this role, your main objective will be to grow revenue by improving web funnel conversion and launching new funnels that scale the business. You’ll be the driver behind high-impact user journeys that directly influence our unit economics.
As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting), overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time.
The PPC Specialist is responsible for developing, optimizing, and managing high-impact paid advertising campaigns across Google Ads, Bing Ads, and social media platforms. The role requires strong analytical skills, expertise in audience targeting, budget management, and proficiency in tracking performance. Effective communication and collaboration with cross-functional teams are key.
Support the promotion of our personal development programs as an Online Marketing Specialist. This is a remote, independent contractor role suited to someone who values autonomy and ongoing learning. You’ll engage with global audiences using digital marketing tools and strategies.
Responsibility for regional indicators and preparation of a quarterly plan. Formation of project goals in terms of CRM in the long term. Create a communication strategy and execute casino promotions/ campaigns; User segmentation. Implement new chains and optimize the current ones. Set up tasks for designers, analysts, copywriters, operations team. Grow CRM and Retention metrics. Carry out ad-hoc project tasks according to business needs. Prepare work results reports.