As the Senior Manager, Demand Generation, you’ll be responsible for owning and scaling awareness, acquisition, and conversion efforts. This includes managing paid media strategy (search, display, social, and retargeting), overseeing lead nurturing programs, and aligning closely with Sales and Product Marketing to ensure campaigns are targeting the right audience, with the right message, at the right time.

Drive direct sales pipeline by generating qualified interest from high-potential prospects and surfacing sales opportunities. This role focuses on converting inbound signups and interest into qualified sales opportunities through marketing programs.

Prepare, launch, and update advertising materials on DSP platforms and through contractors by setting up, optimizing, and scaling programmatic campaigns in line with brand goals. Monitor the correctness of campaign launch in tracking systems and on websites. Maintain internal reporting on campaigns by filling out report templates, monitoring deadlines, recording key changes and results. Test new approaches, formats, and audiences with the support of seniors.