Global
4w PTO
Building a CRM strategy and managing a CRM plan for each geo. Planning segmentation and CRM activities. Running A/B tests and analyzing results to increase player activity and retention. Administering, initiating, and conducting meetings with the RISK CRM team. Developing bonus mechanics and campaigns, analyzing their effectiveness. Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU, conversion by communication types. Presenting CRM activity progress, experiment results, and their impact on product performance to stakeholders. Compiling and maintaining reports with CRM activity outcomes. Building a CRM team, setting up internal processes, overseeing team performance and budget.