Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable.
Own day-to-day execution of key prospect moments including lead nurture and trial conversion programs.
Monitor funnel performance and report on prospect metrics to support A/B testing and optimization.
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere through seamless virtual visits. Backed by world-class investors and comprised of experienced startup founders, the team is scaling a compassionate pet care platform.
Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback
Own and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.
Define messaging framework and narrative strategy that guides channel copy
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.
Manage paid media campaigns and budgets to hit strict KPI goals.
Collaborate with multiple departments to drive marketing projects.
Regularly measure results of A/B testing for ad creatives and landing pages.
They create a world where pets live longer, healthier lives, from their very first meal. They handle all hiring through their internal Talent Acquisition team.
Set the strategic roadmap and quarterly OKRs for lifecycle marketing, impacting retention and revenue.
Own multi-step flows and campaigns like onboarding, replenishment, VIP treatment, and churn prevention.
Translate data into actionable insights and strategies that deliver strong business outcomes and inform forecasting.
Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.
Serve as email lead on complex client accounts, developing strategy and optimizing performance.
Manage employees, contribute to improvements, and provide input on management matters.
Build creative data-informed email strategies to generate strong results.
Authentic is an award-winning digital agency specializing in fundraising, advertising, online organizing, and more. We lead this industry with a focus on developing unique and creative digital programs for our clients.