Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets
Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations
Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction

Attribution & Analytics:

Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads
Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting
Synthesize insights for executive stakeholders to inform long-term investment tradeoffs

Cross-functional Collaboration:

Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion
Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams

Vanta

Vanta helps businesses earn and prove trust by monitoring and verifying security continuously. They empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful without it.

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Digital Advertising Manager

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