Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
Lead quarterly and annual media planning aligned with revenue goals and pipeline targets

Channel Management & Optimization:

Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
Continuously test new channels and ad formats to expand reach within private capital markets
Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting

Analytics & Performance Management:

Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
Build comprehensive reporting dashboards and provide actionable insights to leadership
Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning

Affinity

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. With over 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals.

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