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Responsibilities:
- Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives.
- Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies.
- Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools.
Requirements:
- Proven experience in media buying on Meta (Facebook and Instagram) and TikTok, with a strong understanding of platform-specific best practices.
- Strong analytical skills with proficiency in tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Excel.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
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