Senior Paid Media Manager

Strategy & Execution:

• Develop comprehensive paid media strategies across Google Ads and Meta Ads.
• Forecast outcomes and set KPIs for each campaign.
• Proactively identify new paid channels, campaign types, and testing opportunities.

Campaign Management:

• Launch and manage campaigns end-to-end.
• Optimize bids, audiences, creative, and placements to achieve ROAS/CPA goals.
• Conduct ongoing A/B testing on ads and landing pages.

Analytics & Reporting:

• Analyze campaign data from Google Analytics, Meta Ads Manager, and other tools.
• Compile weekly/monthly performance reports with insights and actionable recommendations.