Google Ads Specialist

Responsibilities include:

-Planning, executing, and optimizing PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.

-Conducting in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.

-Collaborating with agencies, copywriters and designers to create compelling ad creatives and landing pages that convert.

Requirements include:

-5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.

-Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.

-Deep understanding of conversion tracking, attribution models, and performance optimization.

Additional responsibilities include:

-Creating new sales funnels to sell various products we operate.

-Identifying new advertising opportunities and emerging trends to keep campaigns competitive and innovative.

-Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.