ThriveCart

• Own and execute the end-to-end product strategy and roadmap for ThriveCart’s payments ecosystem.
• Define, prioritize, and deliver features that improve conversion rates, reduce friction, and support global scalability.
• Partner with engineering and design to deliver high-quality user experiences and robust back-end systems.

• Develop and manage ThriveCart’s content calendar across multiple platforms.
• Create engaging short-form and long-form content tailored to each channel.
• Report on analytics and KPIs, turning insights into actionable improvements.

Manage and optimize paid media campaigns across Google, Meta, and other key ad platforms. Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI. Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.