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Strategy & Leadership:
- Develop and execute the overall digital performance marketing strategy.
- Drive patient acquisition, engagement, and conversion across a diverse range of channels.
- Balance organic growth with targeted paid campaigns to drive high-quality patient leads.
Campaign Management:
- Oversee end-to-end campaign planning, budgeting, implementation, and optimization.
- Meet performance KPIs such as CAC, ROAS, and conversion rates.
- Strategically balance organic growth with targeted paid campaigns across platforms like Google, Meta, LinkedIn, Display, and CTV.
Data & Analytics:
- Utilize analytics tools to monitor performance.
- Derive actionable insights.
- Continuously refine digital strategies.
Cortica
Cortica is a rapidly growing healthcare company with 24 locations across 8 states, pioneering a unique, multi-specialty approach to treating children with autism. Their care model brings together clinicians from a range of disciplines to design and deliver comprehensive care to children.