Paid Media Manager, Digital Marketing

Digital Campaign Management:

• Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
• Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.
• Test new channels and emerging digital formats to expand reach and improve ROI.

Performance Optimization:

• Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
• Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
• Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.

ABM & Targeted Marketing:

• Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
• Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
• Contribute to content and creative strategies that resonate with target personas.