Digital Advertising Campaign Manager

Campaign Management:

• Deploy and manage marketing ICP programmatic & ABM campaigns.
• Execute campaigns across digital channels, including display, native, paid social, and video.
• Partner closely with ad strategists to contribute to pipeline growth.

Optimization and Testing:

• Implement post-click testing strategies.
• Optimize campaigns based on a test, measure, learn closed-loop approach.
• Improve efficiency and lead volumes through optimization.

Data Analysis:

• Analyze ad and landing page data.
• Suggest ad and web optimizations.
• Achieve conversion, CPA, and ROAS targets.