Digital Marketing Manager

Carbon Direct

Remote regions

US

Salary range

$106,000โ€“$129,000/year

Benefits

Unlimited PTO 11w maternity 11w paternity

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Key Responsibilities:

  • Build lifecycle, nurture, newsletter, and one-off campaigns.
  • Manage lead scoring, lifecycle stages, and CRM workflows.
  • Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.

Analytics and Reporting:

  • Define KPIs across channels and funnel stages; build recurring dashboards.
  • Analyze performance, deliver insights, and recommend optimizations.
  • Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.

Required Qualifications:

  • Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization.
  • Direct ownership of email, and paid social performance, and budgets.
  • Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.

Carbon Direct

Carbon Direct is a science-first organization that combines technology with deep expertise in climate science, data, and policy to deliver actionable climate strategies and high-quality carbon dioxide removal. Their team of 70+ scientists includes thought leaders who actively contribute to the science of climate mitigation.

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