Digital Marketing Manager
Benefits
Unlimited PTO
11w maternity
11w paternity
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Key Responsibilities:
- Build lifecycle, nurture, newsletter, and one-off campaigns.
- Manage lead scoring, lifecycle stages, and CRM workflows.
- Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.
Analytics and Reporting:
- Define KPIs across channels and funnel stages; build recurring dashboards.
- Analyze performance, deliver insights, and recommend optimizations.
- Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.
Required Qualifications:
- Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization.
- Direct ownership of email, and paid social performance, and budgets.
- Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.
Carbon Direct
Carbon Direct is a science-first organization that combines technology with deep expertise in climate science, data, and policy to deliver actionable climate strategies and high-quality carbon dioxide removal. Their team of 70+ scientists includes thought leaders who actively contribute to the science of climate mitigation.