Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. Cresta has raised more than $270 million from the world’s leading investors.
Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube).
Sia Experience is the full-service creative agency within Sia. SiaX combines creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for clients. They're nimble, deeply collaborative, and known for delivering high-impact work with lean teams.
Serving as a senior strategic partner and leading paid search strategy.
Driving strategic planning, forecasting, and performance optimization initiatives.
Leading, developing, mentoring, and supporting a team of Paid Search Specialists.
Wpromote is a digital marketing agency. They strive to build a better, more inclusive work environment and support their people at every stage of their careers.
Run and optimize paid search and social campaigns for a portfolio of home services clients, acting as both operator and strategic advisor.
Lead client performance calls, translate data into actionable insights, and recommend next steps that drive lead generation and business growth.
Ensure flawless conversion tracking across platforms and collaborate with SEO, content, and CRO teams to create cohesive, performance-driven marketing strategies.
Reunion Marketing is a digital marketing agency specializing in data-driven strategies and campaign management for the home services industry. It is a fast-moving, performance-focused team of passionate professionals working to deliver measurable results for clients.