Lead the execution and optimization of media efforts that directly drive revenue for the Direct-to-Consumer (DTC) business. This role owns paid media strategy across Meta, Google, DSP, and Streaming TV with a specific focus on mid- and lower-funnel performance and shape how Stanley 1913 drives conversion at scale. Partner with media agency for growth, lead an associate, and collaborate with teams to support DTC business goals.
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USD/year
Hyer Boots is seeking a data-driven, detail-oriented E-Commerce Manager to own and optimize the digital shopping experience across the DTC site (Shopify). Manage day-to-day operations of HyerBoots.com, including ownership over product pages, site content, and merchandising. Take ownership of ideas from concept to execution, including hypothesis development, strategy, implementation, and testing.