As a CRM Specialist, you will manage and optimize customer relationship management (CRM) systems and email marketing campaigns, working on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention.

As the Email Marketing Specialist, you will execute and optimize email marketing campaigns across High Tide’s diverse portfolio of brands, focusing on improving customer engagement, conversion, and retention through strategic email and SMS campaigns. Your expertise in data analysis will drive the creation of high-performing campaigns, ensuring each campaign is optimized for maximum impact.

Join a team of email, SMS, and retention marketing industry experts to drive client revenue, and partner with internal cross-functional colleagues to go deeper into understanding our customer needs and insights with a specific focus on deepening retention and building loyalty. Lead a cross-functional team to build creative strategies in email and SMS campaign development to help our clients grow.

As the Email Marketing Manager, you'll be a key driver in developing and executing email strategies for multiple brands. You'll oversee the end-to-end email marketing process—from crafting engaging, targeted campaigns to analyzing performance metrics, optimizing outcomes, and making data-driven decisions. This is a hands-on position where you'll take full ownership of email marketing.

Oowlish is seeking a CRM Specialist with expertise in Klaviyo to join their team. The role involves email marketing, customer segmentation, and CRM management. The specialist will analyze data and optimize campaigns and should have great English communication, be detail-oriented, and organized.