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Customer Editorial Calendar Management:
- Partner with the Retention Marketing Manager to maintain the customer editorial calendar.
- Collaborate cross-functionally to align creative, product, and marketing resources with the calendar.
- Track deadlines, dependencies, and priorities to ensure campaigns launch as planned.
Campaign & Automation Execution:
- Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness.
- Maintain high standards for deliverability, brand consistency, and lifecycle alignment.
Optimization & Testing:
- Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue.
- Use performance insights to iterate campaigns, flows, and lifecycle programs.
Kindred Bravely
Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.