Full ownership of retention and lifecycle marketing, including auditing and optimizing systems.
Responsible for creating and executing performance-driven campaigns and improving CAC payback periods.
Partner with acquisition and data teams to design post-click funnels and ensure clean customer journeys.

Key Areas of Accountability:

All email & SMS automations, flows, campaigns, segmentation, and deliverability.
Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys.
Retention analytics & attribution, LTV modeling, MRR reporting and cohort views.

Breezy

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