Lead CRM strategy across multiple DTC mattress brands, owning email and SMS marketing to drive revenue and loyalty. - Oversee lifecycle marketing, segmentation, testing, and performance analysis to optimize customer engagement. - Manage CRM technology platforms, collaborate cross-functionally, and develop a high-performing team.
The company is a portfolio of leading direct-to-consumer mattress brands, focusing on customer lifecycle growth and CRM strategy. It operates in a fast-paced e-commerce environment with a remote-first culture, though employee size is not specified.
Own CRM strategy across four mattress brands (Nectar, DreamCloud, Awara, Siena) and direct email and SMS calendar and segmentation.
Oversee lifecycle journey strategy, testing roadmap, and identify growth opportunities through segmentation and personalization.
Manage a team of four, lead cross-functional relationships, and maintain platform health across Klaviyo and Attentive.
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world's largest manufacturer of home furnishings and largest furniture store brand in North America. They are a fast-moving, highly collaborative team operating at a transformational moment, with expertise spanning data science, performance marketing, product, and creative.
Own the email and SMS marketing strategy, including campaign calendars and automated flows to drive customer engagement and retention.
Build and optimize customer journeys across key lifecycle stages, from welcome to winback, using segmentation and personalization.
Analyze lifecycle performance metrics and collaborate with cross-functional teams to improve customer lifetime value.
Our partner is a fast-growing consumer brand focused on improving customer wellbeing through high-quality products. They maintain a collaborative, mission-driven culture with a focus on customer impact and innovation.
Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.
Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.
Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.
ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.
Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.
Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.