Email & SMS Specialist

About the Role:

• The Email & SMS Specialist owns campaign creation from start to finish, including template creation, image slicing, audience selection, QA, and deployment.
• This role sits at the intersection of brand marketing, CRM, and e-commerce, ensuring every send is on-brand and driving measurable engagement.

What You'll Do:

• Lead the email and SMS campaign process, manage the quality assurance workflow, and monitor key metrics like open rates and conversions.
• Build and execute A/B tests, adopt AI-driven workflow improvements, and ensure compliance with CAN-SPAM, CASL, and GDPR.
• Partner with analytics and CRM teams to deepen segmentation and integrate customer insights into strategies.

Why Join:

• Your campaigns reach millions of customers and directly influence revenue, with daily collaboration across marketing, merchandising, CRM, and creative teams.
• Deepen expertise in AI-driven marketing, advanced segmentation, and modern email/SMS platforms while growing your career in a fast-paced, ownership-driven environment.
• Enjoy competitive benefits including paid time off, RRSP match, medical, dental, vision coverage, and employee discounts across portfolio brands.