Email is an underperforming acquisition channel due to Gmail Promotions placement, which has paused content testing.
SMS is net-new, with zero sends today, but can be launched quickly on the existing Braze platform without new infrastructure.
This role owns both channels end to end, reporting to the Associate Director of Acquisition Strategy & Channel Ops.

Responsibilities:

Own email program: creative testing, cadence, segmentation, and day-to-day Braze relationship.
Resolve Gmail Promotions inbox-placement issue to enable content testing.
Build Twin's first SMS program from scratch on Braze, including consent and TCPA compliance.

Qualifications:

4+ years in email marketing or marketing automation, ideally with Braze or comparable ESP/CDP.
Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics.
Strong grasp of deliverability and inbox-placement mechanics.

Compensation and Benefits:

Competitive compensation package with equity participation and unlimited vacation.
16 weeks paid parental leave for delivering parents, 8 weeks for non-delivering parents.
100% employer-sponsored healthcare, dental, and vision, plus HSA/FSA and 401(k) plans.

Twin Health

Twin Health empowers people to prevent and reverse chronic metabolic diseases like type 2 diabetes and obesity using AI Digital Twin technology. The team is passionate, talented, and united by a shared purpose, with over $100 million raised and a culture recognized as a Top Most Loved Workplace.

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