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Strategic Leadership:
- Develop and drive the email marketing strategy, roadmap, and performance goals aligned with broader marketing objectives.
- Oversee large-scale email programs from conception through analysis, including segmentation, personalization, and optimization.
Measurement and Optimization:
- Design testing programs and measurement frameworks to improve engagement, conversion, and ROI.
- Translate campaign data into actionable recommendations and process improvements.
Governance and Enablement:
- Ensure email compliance with GDPR and CAN-SPAM while maintaining database quality and deliverability.
- Provide guidance, standards, and training to enable distributed teams across the country.
Junior Achievement USA
Junior Achievement USA is a nonprofit organization dedicated to helping students achieve academic and economic success through career-connected learning and experiential education. It operates in nearly 100 U.S. markets, reaches 4.6 million students annually, and values inclusion, belonging, and diverse perspectives.