Retention & Lifecycle Marketing Manager
Benefits
Unlimited PTO
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What you'll do:
- Own the email and SMS lifecycle strategy, from planning and building campaigns to launching flows and analyzing results.
- Develop and test customer journeys like welcome, post-purchase, replenishment, and winback to boost retention.
- Partner with e-commerce, creative, and product teams to align messaging with business goals.
What we're looking for:
- 5+ years of lifecycle, CRM, or email/SMS marketing experience, ideally in a CPG subscription business.
- Strong hands-on Klaviyo skills, plus basic HTML/CSS for email template edits and troubleshooting.
- Practical analytical ability using spreadsheets and reporting to turn cohort, LTV, and churn data into decisions.
Why join us:
- Be part of a trusted health and wellness brand backed by Unilever's global Wellbeing Collective.
- Enjoy meaningful ownership of lifecycle marketing with a flexible remote workplace.
- Get comprehensive benefits, unlimited vacation, and a culture that values curiosity, discipline, and commitment.
Onnit
Onnit is an Austin, Texas-based health and wellness company selling dietary supplements direct to consumers and through retail. It is part of Unilever's Wellbeing Collective, a global business unit with a start-up mindset and a culture focused on curiosity, discipline, approachability, commitment, and ownership.