Senior Manager, Lifecycle Marketing
Benefits
16w maternity
10w paternity
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Cross-functional Collaboration
Lifecycle Strategy & Journeys:
- Own owner lifecycle marketing end-to-end, including every scheduled and triggered message from first inquiry through onboarding and beyond.
- Audit current communications, build segment-specific journeys for Core, Plus, and Pro owners, and expand channels beyond email and SMS.
Platform & Analytics:
- Lead the migration of owner communications to Customer.io and establish build standards and governance to prevent fragmentation.
- Drive core metrics through real-time segmentation, behavioral triggers, and hypothesis-driven A/B tests.
Cross-Functional Partnership:
- Partner with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications.
- Balance lifecycle’s contribution to qualified lead conversion with 180-day owner retention across all owner segments.
Evolve
Evolve is a vacation rental platform on a mission to make vacation rental easy for everyone. With a high-performing, customer-obsessed team, the company fosters a culture of curiosity, communication, and accountability.