Own the full lifecycle marketing strategy across onboarding, engagement, retention, repeat visits, service adoption, reactivation, and win-back.
Use client behavior, pet data, campaign performance, and business priorities to identify and execute growth opportunities.

Segmentation, Automation & Campaign Execution:

Build audience segments based on client behavior, pet characteristics, service history, and engagement signals.
Launch and optimize trigger-based automated journeys across email, SMS, and owned channels, with hands-on HTML development and QA.

Testing, Measurement & Optimization:

Lead a structured test-and-learn approach across audiences, messaging, creative, and timing.
Design A/B tests with clear hypotheses and measurement plans, and translate results into actionable improvements.

Collaboration & Platform Expertise:

Serve as subject-matter expert for lifecycle marketing platforms, partnering with Data Analytics and Creative teams.
Maintain best practices for email deliverability, consent management, and sender reputation.

Alliance Animal Health

Alliance Animal Health is a private equity backed Veterinary Service Organization that partners with veterinary practices across the US, providing business solutions so vets can focus on animal care. They are fast-growing with a collaborative culture centered on core values: Passion, Engagement, Trust, and Service.

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