Director, Lifecycle Marketing
Benefits
Unlimited PTO
Similar Jobs
See allLifecycle Marketing Manager
Runway
US
Lifecycle Marketing
Email Marketing
Segmentation
Senior Lifecycle Marketing Manager
SurveyMonkey
Canada
Lifecycle Marketing
Email Marketing
Iterable
Senior Lifecycle Marketing Manager
Talkiatry
US
SQL
Experimentation
Lifecycle Marketing
Senior Manager, Lifecycle Marketing (DTC)
Maven Clinic
US
Braze
Lifecycle Marketing
Data Analysis
Senior Growth Marketer (Labs)
Fullscript
Canada
Growth Marketing
Marketing Automation
Segmentation
Lifecycle Strategy:
- Own end-to-end communications strategy across email, SMS, and call scripting.
- Continuously identify gaps and opportunities to optimize the customer journey.
Personalization and Segmentation:
- Define customer segmentation based on behavior, lead source, intent, and lifecycle stage.
- Drive measurable conversion lift through targeted, relevant communications.
Experimentation and AI:
- Set rigorous testing frameworks including incrementality testing to prove impact.
- Apply AI to content generation, campaign optimization, and personalization at scale.
Team Leadership and Compliance:
- Manage and develop the Lifecycle Marketing Operations Manager.
- Partner with Legal and Compliance to ensure communications are compliant by design.
Caribou
Caribou is a fintech company that helps Americans refinance auto loans to save money, pairing them with community banks and credit unions. It is backed by major investors like QED Investors and Goldman Sachs, and led by industry leaders from technology, automotive, and finance.