Lifecycle Marketing Manager

About the Role:

• We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users across email and other channels.
• This person will build, execute, and optimize campaigns that drive onboarding, activation, retention, and monetization.
• You will work closely with growth, product marketing, and creative teams to deliver the right messages at the right moments.

What You'll Do:

• Own day-to-day execution and optimization of lifecycle marketing programs, with an initial focus on email.
• Develop audience segments based on user behavior, lifecycle stage, and engagement, and launch targeted campaigns.
• Analyze performance data and run A/B tests to continuously improve messaging, timing, and conversion.

What We're Looking For:

• 3–6 years of experience in lifecycle marketing, CRM, or email marketing in a fast-moving SaaS or tech environment.
• Strong understanding of lifecycle fundamentals including onboarding, activation, retention, and experimentation.
• Hands-on experience with email and marketing automation tools, and comfort with data analysis and segmentation.