Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.
GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.
Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.
Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
Drive continuous improvement through segmentation, automation, and performance analysis.
Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.
Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.
OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.
Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.
Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.
Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.
Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.
Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'
Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
Partner closely with Product and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new features and launches.
Fullscript is a health technology company that provides a platform for practitioners to access clinical insights, lab interpretations, and patient analytics. With over 125,000 practitioners and 10 million patients, the company focuses on making care smarter and more human through collaborative teamwork.
Lead new lifecycle experiences for emerging health journeys by partnering with cross-functional teams from concept through post-launch.
Maintain and optimize lifecycle engagement programs end-to-end, including strategy, audience segmentation, and performance analysis.
Drive member engagement and retention through data-driven analysis, hypothesis testing, and experimentation.
Carrot is the leading global fertility and family care platform, providing intelligent care orchestration to support millions of members across 195 countries. The company is a high-growth, mission-driven organization recognized as a defining force in healthcare innovation, with a collaborative and inclusive culture.
Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role with sequenced messaging.
Translate ServiceNow's buying group GTM model into email segmentation logic and audience targeting aligned to opportunity stages.
Develop lifecycle program frameworks supporting awareness, consideration, acquisition, pipeline progression, and post-sale adoption.
ServiceNow is an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It has a large global workforce and fosters an AI-native culture that empowers employees to put AI to work for people.
Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.
Own LTV per install as the core growth metric, driving year-over-year improvements through personalized CRM and lifecycle marketing.
Evolve CRM from broadcast messaging to a 1:1 personalized model using dynamic content, send-time optimization, and behavior-based offers.
Build business cases for new value mechanics like loyalty and referral, partnering with Product and Data Science to create a shared customer experience.
Gametime is a live event ticket marketplace that makes it easy for people to discover and access live experiences. The company supports over 60,000 events across the US and Canada and aims to reimagine the event ticket industry with a fast-paced, fan-first culture.
Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels.
Drive a testing and learning agenda by conducting extensive experimentation and in-depth user data analysis.
Own comprehensive reporting of all relevant KPIs, building dashboards and articulating results to stakeholders.
Airbnb is a global online marketplace for lodging and experiences, connecting hosts and guests. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of inclusion and belonging.
Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.
Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.
Own lifecycle communications for existing users end to end, including strategy, sequencing, copy, and execution across email, SMS, and push.
Partner with feature PMs on lifecycle and in-app promotion plans for new initiatives, while owning a subset of features directly.
Measure impact on conversion, funnel drop off, and revenue attribution for every flow, using data to prioritize next steps.
Bold.org is a student fintech platform fighting student debt, operating at the intersection of fintech, education, philanthropy, and rewards. We're a team of dozens serving millions of students, focused on profitability and long-term retention.
Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
Lead lifecycle go-to-market for new program launches, owning the full communications plan.
Build and operate automated flows in Braze across email, SMS, push, and in-app channels.
Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.
Drive audience growth and lifecycle marketing for Axios Live events, owning the end-to-end attendee journey.
Develop multi-channel acquisition campaigns utilizing email, paid social, and partner marketing to optimize registrations.
Analyze campaign performance and audience data to refine strategies, improve engagement, and increase repeat attendance.
Axios is a digital media company that delivers smart, efficient news and analysis. They are committed to innovation and AI integration, with a growing team that values diversity and inclusion.
Own lifecycle marketing across all customer touchpoints.
Design personalized journeys and manage end-to-end campaigns.
Run A/B tests and collaborate with cross-functional teams.
The partner company builds innovative digital products used by millions worldwide, focusing on customer engagement strategies. It is a fast-paced, remote-first team that values innovation, ownership, and continuous learning.
Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.
Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.
Design, launch, and improve digital customer journeys across onboarding, activation, adoption, expansion, and renewal.
Develop targeted campaigns that help customers move from trial to meaningful product adoption.
Use customer signals and data to identify friction points and create timely interventions.
1Password is a cybersecurity company that provides enterprise password management and Unified Access Management to help businesses securely adopt SaaS and AI tools. With over 180,000 business customers and $400M in ARR, the company has a fast-paced, dynamic culture focused on innovation and customer trust.