Source Job

$100,000–$111,500/yr
US

  • Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
  • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
  • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.

Lifecycle Marketing Braze Email Marketing HTML A/B Testing

20 jobs similar to Sr. Lifecycle Marketing Specialist

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$43,932–$51,254/yr
Canada Unlimited PTO

  • Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
  • Own day-to-day partner management and co-marketing campaigns with integration partners.
  • Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

$130,000–$160,000/yr
US

  • Own lifecycle marketing strategy end-to-end for Flex's product suite, including acquisition, onboarding, retention, and win-back.
  • Draft and own lifecycle messaging and copy directly, using AI tools, and partner with Product, Legal, and Compliance for approval.
  • Build and own Braze infrastructure, design Segment-to-Braze data pipelines, and develop measurement frameworks for lifecycle performance.

Flex is building an AI-native private bank for business owners, re-architecting the entire financial system from the first dollar earned to how value compounds and is spent. The company has scaled from zero to nine-figure annualized revenue, raised over $100M in equity and $300M in debt, and operates with small, high-trust teams and a culture of extreme ownership.

$130,000–$145,000/yr
US Unlimited PTO

  • Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
  • Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
  • Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

$210,000–$235,000/yr
US Unlimited PTO

  • Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
  • Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
  • Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.

Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.

$156,060–$253,368/yr
US

  • Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
  • Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
  • Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

$115,200–$194,400/yr
North America

  • Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
  • Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
  • Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.

$139,200–$235,200/yr
Global Unlimited PTO

  • Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization.
  • Create and implement complex automated campaign journeys with dynamic content to educate and motivate prospective customers across the buyer lifecycle.
  • Act as an email marketing SME, driving best practices in copy, segmentation, QA, testing, and deliverability.

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations increase developer productivity, improve operational efficiency, and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, our high-performance culture thrives on values, AI integration, and continuous knowledge exchange.

Global

  • Assist in shaping lifecycle marketing strategies to boost user activation and retention.
  • Develop and execute CRM campaigns including email, app push notifications, and product interfaces.
  • Analyze user data and campaigns to derive insights for future initiatives.

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, we offer a diverse portfolio of digital-asset products and a flat, user-centric global organization.

$80,000–$100,000/yr
US

  • Execute in-service and post-service marketing strategies to drive retention, engagement, and revenue.
  • Maintain key journey maps and optimize programs driving various engagement KPIs.
  • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.

AIP Publishing is a leading publisher of the physical sciences, accelerating scientific discovery while reimagining the future of scholarly publishing. As a not-for-profit subsidiary of the American Institute of Physics, they foster a collaborative culture that maximizes individual contributions and encourages an environment where everyone feels comfortable and seen.

$50,000–$80,000/yr
US

  • Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
  • Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
  • Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.

Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.

Australia 18w maternity 18w paternity

  • Own the strategy, design, and execution of lifecycle marketing systems that convert interest into pipeline.
  • Build scalable nurture programs and lead management frameworks to drive demand generation.
  • Manage email as a channel, including templates, governance, and deliverability optimization.

UpGuard provides a Cyber Risk Posture Management (CRPM) platform that uses AI to help organizations manage cyber risk. They are a global technology employer with a Series C funding, and are a Certified Great Place to Work with a strong culture.

$35–$45/hr
US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

$109,000–$135,000/yr
US Unlimited PTO

  • Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
  • Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
  • Mentor and develop team members, fostering a culture of accountability and continuous learning.

Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.

Europe 4w PTO

  • Analyze user behavior and lifecycle patterns to identify retention opportunities.
  • Design, launch, and optimize automated retention campaigns and personalized customer journeys.
  • Execute A/B tests, monitor metrics, and collaborate with cross-functional teams to improve customer loyalty.

The partner company is a customer retention marketing firm focused on building meaningful customer relationships and improving long-term engagement through data-driven strategies. The company fosters a fast-paced digital environment with a culture that values creativity, ownership, and continuous optimization.

$190,000–$220,000/yr
US East Coast

  • Own the full customer lifecycle from onboarding to expansion, designing experiments and data-driven interventions to drive adoption, retention, and expansion.
  • Use Pendo's own analytics to identify user behavior, drop-off points, and effective interventions, and execute cross-channel experiments across in-app guides, email, and NPS.
  • Lead a team of Adoption Managers and the Center of Excellence/Product Operations function, setting direction and coaching while staying close to the work.

Pendo is a software company founded by former product managers to improve society's experience with software. It is a fast-growing startup backed by top-tier investors like Battery Ventures and Salesforce Ventures, with a culture centered on bias to act and continuous improvement.