Sr. Manager, Lifecycle Acquisition

About the Role:

• You will own end-to-end strategy and execution of lifecycle marketing programs that drive new customer acquisition.
• This hands-on leadership role sits within the Growth organization and reports into the VP, Performance Marketing.
• You will set strategic direction for email, SMS, Direct Mail, and emerging owned-channel programs.

Key Responsibilities:

• Establish operational objectives for the lifecycle acquisition function and lead a high-performing lifecycle marketer.
• Own the full stack of products including Klaviyo, testing methodology, and blended CAC reporting.
• Use first-party data to drive measurable acquisition outcomes and build a culture of continuous testing.

Qualifications:

• You have 7+ years owning email/SMS or lifecycle marketing channels at a DTC or subscription brand.
• You are an advanced Klaviyo user with analytical ability to interpret performance data.
• You have 3+ years managing a high-performing team and experience building experimentation programs.