Source Job

• Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
• Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
• Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.

Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.

• Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
• Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
• Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.

Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.

• Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
• Run experimentation and analyze lifecycle metrics to drive insights and action.
• Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

• Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
• Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
• Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.

Tiny Health advances lifelong health through precision microbiome science using shotgun metagenomics and AI. Founded in 2020, the company is built by microbiome scientists and physicians and is trusted by families and health practitioners worldwide.

• Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
• Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
• Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
• Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
• Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'

• Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
• Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
• Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

• Own CRM strategy across four mattress brands (Nectar, DreamCloud, Awara, Siena) and direct email and SMS calendar and segmentation.
• Oversee lifecycle journey strategy, testing roadmap, and identify growth opportunities through segmentation and personalization.
• Manage a team of four, lead cross-functional relationships, and maintain platform health across Klaviyo and Attentive.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world's largest manufacturer of home furnishings and largest furniture store brand in North America. They are a fast-moving, highly collaborative team operating at a transformational moment, with expertise spanning data science, performance marketing, product, and creative.

• Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
• Design and optimize customer onboarding flows that accelerate adoption for new customers.
• Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

• Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
• Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
• Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

• Own email lifecycle marketing in Klaviyo end-to-end, including campaign calendars, trigger flows, segmentation, testing, and deliverability.
• Drive retention and re-engagement by building journeys that turn first orders into loyal repeat purchases.
• Relaunch the loyalty program end-to-end, personalize marketing using browsing and purchase data, and run owned social channels with AI leverage.

Inspiration Commerce Group buys and builds companies that help people find and buy products they love, with portfolio including fashion marketplaces and affiliate platforms. As a team of ~50 who scaled from $0 to $100M in revenue with 6 acquisitions in 18 months, the culture is high-performance, founder-level ownership, and competitive drive.

• Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
• Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
• Mentor and develop team members, fostering a culture of accountability and continuous learning.

Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.

• Own campaign email content including subject lines, headers, and CTAs across major marketing moments.
• Manage lifecycle email programs such as welcome series, post-purchase nurture, and re-engagement flows.
• Monitor deliverability metrics and maintain effective email performance through A/B testing and data analysis.

Fresh Prints is a custom apparel and merchandise company that sells personalized products. They have a strong emphasis on culture and long-term employee contributions, offering benefits like a paid sabbatical.

• Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
• Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
• Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.

Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.

• Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
• Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
• Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.

Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.

• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep execution on schedule.
• Build, QA, and deploy campaigns within Klaviyo, implementing dynamic content and personalization.
• Pull and analyze CRM performance data, tracking KPIs such as deliverability, open rate, and conversion rate.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a fast-moving, collaborative team of senior strategists, creatives, and technologists who value ownership and data-driven decision making.

• Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
• Own day-to-day partner management and co-marketing campaigns with integration partners.
• Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.

• Support strategy and execution of email and SMS programs across client accounts, owning campaign briefing, production, QA, and performance reporting.
• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep schedule on track.
• Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a globally recognized growth consultancy with a fast-moving, highly collaborative team of senior strategists, creatives, and technologists.

• Own strategy and optimization of email and direct mail programs, the highest-volume enrollment channels.
• Drive performance through segmentation, personalization, creative testing, and sequencing.
• Design and run structured experiments, analyze the funnel, and develop recommendations for optimizations.

WellTheory is a digital health company helping people with autoimmune conditions through personalized care and nutrition guidance. We are a team of 50+ passionate people building an AI-forward organization in healthcare.

• Own email and SMS content strategy, including subject lines, body, and CTAs across campaign and automated flows.
• Build and optimize lifecycle programs such as welcome series, post-purchase nurture, and re-engagement.
• Monitor deliverability and performance metrics, using data to improve engagement and sender reputation.

Fresh Prints is a custom apparel company that creates merchandise for college students and organizations. They are a growing company with a remote team that values long-term contributions and diversity.