Director of Lifecycle Marketing

About the Job:

• Own the end-to-end lifecycle marketing strategy across the homeowner journey, from first interaction to funding and beyond.
• Design customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives including reactivation programs.
• Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts.

About You:

• 7+ years in Lifecycle Marketing, Email Marketing, CRM, or Retention Marketing with people-management experience.
• Deep hands-on experience in Salesforce and SFMC, with strong email marketing and copywriting skills.
• Analytical mindset and comfort in a fast-paced, high-growth startup environment.

Preferred Experience:

• Fintech, lending, or regulated industry experience, including designing personalized programs within compliance constraints.
• Experience partnering with Product, Engineering, and Data teams.
• Experience scaling lifecycle marketing in a high-growth startup.

About Us:

• Splitero was founded to help homeowners access home equity without monthly payments, revolutionizing real estate.
• We offer a suite of benefits including premium healthcare, flexible PTO, parental leave, and a culture of transparency and innovation.