Director, Lifecycle Marketing
Benefits
Unlimited PTO
Similar Jobs
See allDirector, Customer Growth & Lifecycle
Pendo
US East Coast
Growth Marketing
Data Analysis
Experiment Design
Senior Manager, Lifecycle Marketing
Wpromote
US
Lifecycle Marketing
CRM
Email Marketing
Sr. Lifecycle Marketing Manager
Vanta
US
Lifecycle Marketing
Marketing Automation
CRM
Senior Growth Manager, Lifecycle Management
Super.com
Global
Lifecycle Marketing
CRM Marketing
Customer.io
Director of Lifecycle & Retention Marketing
ARMRA
US
Email Marketing
SMS Marketing
Customer Segmentation
Lifecycle Marketing Strategy & Team Leadership:
- Lead lifecycle strategies for enterprise accounts as a strategic advisor.
- Drive acquisition, retention, and lifetime value through planning and reviews.
- Mentor and develop team members to foster accountability and growth.
Testing, Optimization & Analytics:
- Establish measurement frameworks and KPIs aligned with business objectives.
- Drive experimentation strategies to optimize messaging, creative, and channel mix.
- Use performance data to identify opportunities for revenue and retention growth.
Cross-Functional Collaboration:
- Partner with Analytics, Engineering, and Creative to develop integrated customer experiences.
- Champion AI-driven workflows and ensure compliance with privacy and data standards.
- Support business development through audits, proposals, and strategic presentations.
Wpromote
Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.