Senior Manager, Lifecycle Marketing
Remote regions
USBenefits
Unlimited PTO
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Key Responsibilities:
- Lifecycle Marketing Strategy & Client Communications: Manage lifecycle programs, develop customer journey strategies, and serve as a strategic partner to clients.
- CRM & Omnichannel Marketing: Design and optimize programs across email, SMS, push, loyalty, and direct mail, building scalable automation and segmentation.
- Testing, Optimization & Analytics: Execute testing plans, monitor campaign performance, create reports, and track KPIs like engagement, retention, and revenue.
Qualifications:
- 4+ years in lifecycle marketing, CRM, or email marketing with platforms like SFMC, Klaviyo, or Braze.
- Strong understanding of customer segmentation, personalization, and retention strategies.
- Experience managing client relationships and presenting campaign performance insights.
Wpromote
Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.