Lifecycle Strategy & Iterable Ownership:
- Own Mixlab’s lifecycle marketing program end-to-end, including strategy, journey architecture, build, QA and ongoing optimization
- Audit existing Iterable journeys and identify gaps, redundancies and optimization opportunities
- Design and build automated journeys across the full customer lifecycle
Email & SMS Campaign Execution:
- Write, design and produce B2C email and SMS campaigns across OTC promotions, refill moments, product launches, seasonal campaigns and one-off consumer initiatives
- Maintain Mixlab’s brand voice across all lifecycle touchpoints
- Collaborate with the Growth Marketing Manager to incorporate UGC, testimonials and product content into campaigns where relevant
Analytics & Reporting:
- Track and report on lifecycle KPIs on a regular cadence, including journey performance, campaign results and contribution to retention metrics
- Use Metabase and other BI tools to pull data and support performance analysis
- Identify trends and surface actionable recommendations
Mixlab
Mixlab is a fast-growing veterinary pharmacy. Their mission is to provide exceptional care for animals and those who care for them through personalized products and exceptional experiences. They are currently scaling their pet parent audience, and investing in the infrastructure to turn new customers into loyal, long-term ones.