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Strategic Leadership & Roadmap:
- Own and evolve the loyalty and CRM strategy, including the subscription lifecycle vision and member personalization strategy.
- Develop and manage a testing and learning agenda to continuously improve member engagement and retention.
Lifecycle Marketing & Campaign Excellence:
- Oversee the design and execution of automated lifecycle journeys across engagement platforms.
- Lead audience strategy and segmentation frameworks to drive box add-ons, membership upgrades, and referral behavior.
Data, Analytics & Performance Optimization:
- Establish and monitor KPIs and success metrics focused on churn reduction, LTV, and member health.
- Lead advanced experimentation strategies and translate insights into scalable improvements.
Wild Alaskan Company
Wild Alaskan Company aims to accelerate the transition to sustainable food systems by fostering relationships between people, wild seafood, and the planet. They deliver wild-caught, sustainable seafood to households across the United States in a fully-remote, fast-paced, and fun working environment.