Lifecycle Marketing Strategist
Remote regions
GlobalBenefits
Unlimited PTO
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About Winona:
- Leading telemedicine company providing HRT care.
- Vertically integrated business model.
- In-house technology: EHR, patient portal, etc.
Key Responsibilities:
- Define lifecycle strategy across prospect, onboarding, engagement, retention, and winback.
- Design and optimize end-to-end customer journeys.
- Build segmentation frameworks and personalization strategies.
Qualifications:
- 5+ years of experience in lifecycle marketing, CRM, or customer engagement strategy.
- Strong analytical skills to interpret customer data and translate insights.
- Experience with CRM and lifecycle marketing platforms like Iterable or Intercom.
Winona
Winona is a telemedicine company providing HRT for women in menopause. They've built technology in-house, including an EHR and patient portal, and have two compounding pharmacies and physicians providing care via a vertically integrated business model.