Lifecycle Strategy & Vision:

Set the strategic roadmap and OKRs, impacting retention and revenue.
Lead the end-to-end lifecycle strategy to convert leads and drive retention.
Establish frameworks to scale automated customer journeys.

Campaign & Program Execution:

Own multi-step flows and campaigns, like welcome and re-engagement.
Drive automation, segmentation, and content personalization.
Drive lifecycle expermentation.

Measurement, Insights, and Experimentation:

Own lifecycle measurement by defining KPIs.
Translate data into insights that deliver strong business outcomes.
Inform forecasting with Demand and Supply teams.

Pendulum

Pendulum is improving physical and mental health by restoring and enhancing the human microbiome. Their medical probiotics have transformed the consumer probiotics market, and they earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.

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